Privacy Policy
Last Updated: 24 August 2026
Svadeshee respects the privacy of customers and visitors to its website. This Privacy Policy explains what personal information may be collected, why it is collected, how it may be used, with whom it may be shared, and the choices available to customers.
By using the Svadeshee website, placing an order, creating an account, submitting information through the website, or otherwise interacting with Svadeshee, the customer acknowledges this Privacy Policy, subject to applicable law.
1. About Svadeshee
Business Name: Svadeshee
Svadeshee operates an online business offering Ayurvedic products and related wellness products to customers across India.
Contact Details
Email: info@svadeshee.com
Customer Support: support@svadeshee.com
Mobile / WhatsApp: +91 8810477580
Grievance Officer
Name: Amit Kumar
Designation: Grievance Officer
Email: support@svadeshee.com
Mobile / WhatsApp: +91 8810477580
2. Information We Collect
Depending on how the website is used, Svadeshee may collect the following information:
Information provided by customers
- Full name
- Email address
- Mobile number
- WhatsApp number, where provided
- Billing address
- Shipping/delivery address
- City, state and PIN code
- Account information
- Order details
- Information submitted through contact or enquiry forms
- Customer support communications
- Information provided in connection with complaints, returns or eligible refund requests
Order and payment information
Svadeshee may process information relating to:
- Order number
- Products purchased
- Quantity
- Order date
- Order value
- Payment status
- Transaction/reference information
- Billing and delivery information
- Eligible refund information
Svadeshee uses Razorpay as a third-party payment service provider for online payments. Payment information required to complete a transaction may therefore be processed by Razorpay in accordance with its applicable terms and privacy practices.
Technical information
When the website is accessed, certain technical information may be collected automatically, including:
- IP address
- Browser type
- Device type
- Operating system
- Pages visited
- Date and time of access
- Referring URL
- Website interaction information
- Cookies and similar technologies
- Security and diagnostic information
3. How Personal Information Is Used
Svadeshee may use personal information to:
- Process and fulfil orders
- Confirm orders and payments
- Arrange delivery
- Provide order and delivery updates
- Provide customer support
- Respond to enquiries and complaints
- Process eligible refunds
- Verify transactions
- Prevent fraud and misuse
- Protect website security
- Maintain customer accounts
- Improve website functionality and user experience
- Analyse website traffic and performance
- Measure advertising and conversion performance
- Conduct advertising, remarketing and retargeting activities
- Maintain business and transaction records
- Send important service-related communications
- Send promotional communications where permitted
- Comply with applicable legal and regulatory requirements
4. Payment Processing
Online payments on the Svadeshee website may be processed through Razorpay.
Information necessary to complete a transaction may be shared with or processed by Razorpay. Such information may include customer, billing, transaction and technical information required for payment processing.
Svadeshee does not request customers to provide confidential banking credentials through email, WhatsApp, phone calls or ordinary website communication.
Customers should never share the following with anyone claiming to represent Svadeshee:
- UPI PIN
- ATM PIN
- Card PIN
- Banking password
- OTP
- Other confidential authentication credentials
Payment transactions may also be subject to Razorpay’s own terms and privacy practices.
5. Analytics and Tag Management
Svadeshee uses Google Analytics 4 (GA4) to understand website traffic, user interactions, website performance and conversion-related activity.
GA4 may process information such as website interactions, pages viewed, device/browser information, cookies and similar identifiers, depending on the configuration implemented on the website.
Svadeshee also uses Google Tag Manager (GTM) to manage and deploy website tags.
Google Tag Manager is used as a tag-management system. The information collected through individual tags depends on the services and tracking technologies configured through GTM.
For example, tags may support analytics, advertising, conversion tracking or other authorised website functions.
6. Advertising, Remarketing and Retargeting
Svadeshee may use Google Ads and Meta Ads for advertising, campaign measurement, conversion tracking, audience creation, remarketing and retargeting.
Depending on the configuration of these services, technologies such as cookies, pixels, advertising identifiers and similar technologies may be used to process information relating to website interactions.
This may include activities such as:
- Viewing products or pages
- Interacting with advertisements
- Add-to-cart activity
- Checkout activity
- Purchase or conversion events
- Measuring advertising performance
- Creating or using advertising audiences
- Showing relevant advertisements
Svadeshee may use Google Ads remarketing technologies and Meta advertising technologies, including applicable Meta Business Tools, for these purposes.
The processing of information by Google and Meta is also subject to their respective privacy policies, terms and available privacy/advertising controls.
7. Google Merchant Center
Svadeshee may use Google Merchant Center to submit and manage product information for Google Shopping and related product-discovery services.
Information submitted may include:
- Product name
- Product description
- Product images
- Product price
- Product availability
- Product category
- Product identifiers
- Product URL
- Shipping information
- Other information required for product listings
Google Merchant Center is primarily used for managing product information and making Svadeshee products available through relevant Google product-discovery and shopping services.
8. Cookies and Similar Technologies
Svadeshee may use cookies, pixels, tags and similar technologies for:
- Essential website functionality
- Shopping cart functionality
- Login and session management
- Security
- Analytics
- Performance measurement
- Conversion tracking
- Advertising
- Remarketing
- Retargeting
- Fraud prevention
- Remembering preferences
Third-party services used by Svadeshee may also use cookies or similar technologies in accordance with their own services and policies.
Customers can manage or restrict cookies through browser settings. Disabling certain cookies may affect some website functionality.
9. Sharing of Personal Information
Svadeshee does not sell customer personal information as a business practice.
Personal information may be shared with or processed by service providers where reasonably necessary to operate the website and business.
These may include:
- Razorpay — online payment processing
- Google Analytics — website analytics
- Google Ads — advertising and conversion measurement
- Google Tag Manager — tag management
- Google Merchant Center — product information and shopping services
- Meta Ads/Meta Business Tools — advertising, measurement and retargeting
- Website hosting and technical service providers
- Website security providers
- Delivery and logistics providers
- Professional advisers where reasonably necessary
- Government authorities or law-enforcement agencies where legally required
Information shared will generally be limited to what is reasonably necessary for the relevant purpose and handled subject to applicable law.
10. Delivery and Logistics
Where an order is placed, necessary information may be provided to delivery or logistics partners to fulfil the order.
This may include:
- Customer name
- Mobile number
- Delivery address
- PIN code
- Order-related information
Such information is used for delivery and related customer-service purposes.
11. Customer Communications
Svadeshee may contact customers through:
- Phone
- SMS
- Other appropriate communication channels
Communications may include:
- Order confirmation
- Payment confirmation
- Order processing
- Shipping and delivery updates
- Customer support
- Complaint handling
- Eligible refund communication
- Security notifications
- Important policy or service updates
Promotional communications may also be sent where permitted by applicable law.
Customers may opt out of promotional communications where an applicable opt-out mechanism is provided.
Transactional and essential service communications may continue even after opting out of promotional communications.
12. Data Security
Svadeshee takes reasonable technical and organisational measures designed to protect personal information against unauthorised access, misuse, loss, alteration, disclosure or destruction.
Security measures may include appropriate:
- HTTPS/secure connections
- Access controls
- Authentication controls
- Website security monitoring
- Firewall and security controls
- Malware protection
- Restricted administrative access
- Technical safeguards
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
13. Data Retention
Svadeshee may retain personal information for as long as reasonably necessary for:
- Processing orders
- Providing customer support
- Maintaining transaction records
- Processing eligible refunds
- Preventing fraud
- Resolving complaints and disputes
- Maintaining business records
- Complying with legal and regulatory requirements
- Protecting legal rights
When personal information is no longer reasonably required, it may be deleted, anonymised or otherwise handled in accordance with applicable law.
14. Customer Data Rights
Subject to applicable law, customers may have rights relating to their personal information, including rights to:
- Request access to personal information
- Request correction of inaccurate information
- Request deletion where legally applicable
- Withdraw consent where processing is based on consent
- Raise privacy-related complaints
- Exercise other rights available under applicable data-protection law
The Digital Personal Data Protection Act, 2023 provides the statutory framework for processing digital personal data in India, with implementation subject to its commencement provisions and applicable rules.
Requests relating to personal information may be submitted using the contact details provided in this Privacy Policy.
Svadeshee may request reasonable information to verify the identity of the person making a data-related request.
15. Withdrawal of Consent
Where processing is based on consent, consent may be withdrawn subject to applicable law.
Withdrawal of consent will not affect the lawfulness of processing carried out before withdrawal.
Withdrawal of consent may affect the availability of certain services where the relevant information is necessary to provide those services.
Requests may be sent to:
16. Children’s Privacy
The Svadeshee website is intended for customers who are legally capable of entering into transactions under applicable law.
Svadeshee does not knowingly seek to collect personal information from children where such collection is prohibited by applicable law.
Where applicable law requires parental or guardian consent for processing a child’s personal data, Svadeshee will follow the applicable requirements.
17. Fraud Prevention and Security
Svadeshee may process information to detect, investigate and prevent:
- Fraudulent orders
- Payment fraud
- Fake orders
- Unauthorised account activity
- Website attacks
- Spam
- Malicious activity
- Abuse of promotional offers
- Other unlawful or abusive activity
Information may be shared with relevant service providers, professional advisers or authorities where reasonably necessary and permitted or required by law.
18. Third-Party Websites and Services
The Svadeshee website may contain links, integrations or services provided by third parties.
These may include payment providers, advertising platforms, analytics services, social-media platforms and other technology providers.
Svadeshee does not control the independent privacy practices of third-party services.
Customers should review the applicable privacy policies and terms of those third-party services where appropriate.
19. Legal and Regulatory Disclosure
Svadeshee may disclose personal information where reasonably necessary or legally required to:
- Comply with applicable laws
- Respond to lawful government requests
- Comply with court orders or legal processes
- Prevent or investigate fraud
- Prevent unlawful activity
- Protect customers
- Protect Svadeshee’s rights and property
- Protect website security
- Enforce applicable terms and policies
20. Business Transfers
If Svadeshee undergoes a merger, acquisition, restructuring, sale of assets, transfer of business or similar transaction, personal information may be transferred as part of the relevant business assets, subject to applicable law and appropriate safeguards.
21. Changes to This Privacy Policy
Svadeshee may update this Privacy Policy from time to time to reflect changes in:
- Business practices
- Technology
- Website functionality
- Data-processing practices
- Analytics or advertising technologies
- Applicable laws
- Regulatory requirements
The updated version will be published on this page with a revised Last Updated date.
Customers are encouraged to review this Privacy Policy periodically.
22. Grievance Redressal
For privacy-related questions, complaints, requests or concerns, customers may contact:
Grievance Officer
Name: Amit Kumar
Designation: Grievance Officer
Email: support@svadeshee.com
Mobile / WhatsApp: +91 8810477580
Customers may also contact:
General Email: info@svadeshee.com
Svadeshee will endeavour to address privacy and consumer grievances in accordance with applicable law. Indian e-commerce rules require e-commerce entities to display the grievance officer’s details and maintain a grievance redressal mechanism.
23. Contact Us
For questions regarding this Privacy Policy or the handling of personal information:
Svadeshee
Email: info@svadeshee.com
Customer Support: support@svadeshee.com
Mobile / WhatsApp: +91 8810477580
Last Updated: 24 August 2026